Business Development Lead, MSP, EMEA
Description
About the Role
We are looking for a Business Development Lead, MSP, EMEA to join our Business Development and Partnerships GTM team, reporting to the Head of MSP Partnerships.
This role serves as the regional leader for MSP partnerships across the DACH region and broader EMEA market. You will not simply support partnership strategy—you will help drive and execute it, acting as a key operator responsible for regional partner engagement, ecosystem development, and contribution to revenue outcomes.
This role serves as the regional leader for MSP partnerships across the DACH region and broader EMEA market. You will not simply support partnership strategy—you will help drive and execute it, acting as a key operator responsible for regional partner engagement, ecosystem development, and contribution to revenue outcomes.
You will play a critical role in translating NinjaOne’s global MSP partnership strategy into localized execution, leveraging relationships within the Systemhaus, reseller, and MSP ecosystem to position NinjaOne as the preferred platform across the region.
This is a high-visibility, high-impact role that requires both strategic thinking and hands-on execution. You will work cross-functionally to ensure MSP partnerships drive pipeline, accelerate deal cycles, and deliver long-term partner value.
Location: Remote, anywhere in Germany
What You’ll be Doing
• Execute MSP and Tech Alliance partnerships across EMEA, with a strong focus on DACH market penetration
• Drive regional go-to-market motions with strategic partners, distributors (VADs), and top-tier MSPs
• Act as a visible presence in the MSP ecosystem through events, community engagement, and industry participation
• Support and influence enterprise MSP relationships, including engagement with executive stakeholders and complex buying groups
• Partner with Sales, Marketing, and Product to ensure partner programs are localized and deliver measurable value
• Contribute to closed-won revenue by supporting partner-driven pipeline and accelerating strategic opportunities
• Help identify, recruit, and develop high-value MSP partners and regional “anchor” accounts
• Establish and maintain a strong feedback loop between MSP partners and product teams to influence roadmap and positioning
• Support NinjaOne’s presence at key regional events, including industry conferences, partner engagements, and executive forums
• Maintain BD reporting, pipeline visibility, and regional partnership metrics
• Drive regional go-to-market motions with strategic partners, distributors (VADs), and top-tier MSPs
• Act as a visible presence in the MSP ecosystem through events, community engagement, and industry participation
• Support and influence enterprise MSP relationships, including engagement with executive stakeholders and complex buying groups
• Partner with Sales, Marketing, and Product to ensure partner programs are localized and deliver measurable value
• Contribute to closed-won revenue by supporting partner-driven pipeline and accelerating strategic opportunities
• Help identify, recruit, and develop high-value MSP partners and regional “anchor” accounts
• Establish and maintain a strong feedback loop between MSP partners and product teams to influence roadmap and positioning
• Support NinjaOne’s presence at key regional events, including industry conferences, partner engagements, and executive forums
• Maintain BD reporting, pipeline visibility, and regional partnership metrics
• Other duties as needed
About You
• 5–10+ years of experience in Business Development, Channel, or MSP-focused roles within the IT ecosystem
• Strong understanding of the DACH MSP, reseller, and Systemhaus landscape
• Proven ability to contribute to or influence revenue-generating initiatives and partner-driven pipeline
• Experience engaging with MSP owners, executives, and technical stakeholders
• Strong communication skills with the ability to operate across technical, sales, and executive conversations
• Fluent in German and English (required)
• Comfortable supporting presentations, demos, discovery calls, and partner engagements
• Ability to build credibility quickly with both partners and internal stakeholders
• Experience with Salesforce or similar CRM systems
• Existing network within the DACH MSP or reseller ecosystem is a plus
• Experience with IT Operations platforms (RMM, backup, endpoint management, security) is a plus
• Background in public speaking, community engagement, or industry presence is a plus
• Strong understanding of the DACH MSP, reseller, and Systemhaus landscape
• Proven ability to contribute to or influence revenue-generating initiatives and partner-driven pipeline
• Experience engaging with MSP owners, executives, and technical stakeholders
• Strong communication skills with the ability to operate across technical, sales, and executive conversations
• Fluent in German and English (required)
• Comfortable supporting presentations, demos, discovery calls, and partner engagements
• Ability to build credibility quickly with both partners and internal stakeholders
• Experience with Salesforce or similar CRM systems
• Existing network within the DACH MSP or reseller ecosystem is a plus
• Experience with IT Operations platforms (RMM, backup, endpoint management, security) is a plus
• Background in public speaking, community engagement, or industry presence is a plus
About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
Our flexible working hours with remote office options enable you to successfully balance your personal life and your job
Grow personally and professionally with one of the fastest growing companies
Access to our Corporate Benefits Platform (with discounts for brands such as Expedia, FitX, Zalando and many more)
Develop your skills through our renowned training platform
Receive competitive compensation
Collaborate with a curious, kind, international and intercultural workforce
Additional Information
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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